Shelly Gupta

Director, Public Power


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Shelly leads the firm’s energy initiatives, working with clients like Lubbock Power & Light, Austin Energy and the ONE Gas companies’ (Oklahoma Natural Gas, Texas Gas Service) energy efficiency programs. Shelly is currently working with Lubbock Power & Light on a public education and awareness campaign for a multi-phase, multi-year rollout of advanced metering infrastructure to its more than 105,000 electric customers, including the launch of an energy-tracking customer portal.


Shelly specializes in brand storytelling and attitude change. She consults with clients on topics ranging from communicating complicated rate increases and long-term infrastructure projects, to promoting energy efficiency rebates and sharing customer success stories. She is also skilled in crisis response planning and execution.


Shelly is a member of the Association of Women in Energy and has contributed to the American Public Power Association’s online publication about the power of brand storytelling. She is also a graduate of the Leadership Austin’s Emerge program. Shelly served on the Board of Directors for the Public Relations Society of America (PRSA) Austin Chapter for five years, including as president in 2014. Shelly graduated from The University of Texas at Austin with a bachelor’s degree in public relations and a certificate in business foundations.

  • Public Utilities
  • Brand Storytelling and Attitude Change
  • Crisis Planning and Communication
  • Advanced Metering Infrastructure (AMI)
University Degrees
  • B.S. University of Texas at Austin
Special Certifications
  • Core Motives

Latest Posts

attitudes change health outcomes

Changing Attitudes to Change Health Outcomes

Studies show overall health is impacted by more than just our genetic makeup and access to a doctor. Known as the social determinants of health, a variety of factors including economic stability, education, social and civic participation, and home/neighborhood environments all play a major role in our overall health and wellbeing, and ultimately, health outcomes.

Build Your Own Digital Newsroom; Build Customer Trust

This post originally appeared on the American Public Power Association's blog. Today’s consumers want their products and services on-demand and on-the-go, whether they’re watching TV, applying for loans, monitoring home security, or paying utility bills. Attention spans are short.

Shelly Gupta - Hahn Public