Sarah Sutton joined Hahn Public as a PR Assistant and has quickly risen to the role of Senior Client Services Manager. In her time at Hahn, Sarah has gained extensive experience in issues management for clients in industries including restaurants, food suppliers, education and public utilities.
Sarah specializes in proactive and reactive relations in Texas and the surrounding states for Whataburger and Texas State University, as well as social media content development. Additionally, she helps lead marketing campaigns for Texas Gas Service and Oklahoma Natural Gas, coordinating collateral development, ensuring quality, and helping coordinate in-store events. She also helps develop educational content for the Texas Gas Service website.
When she’s not earning results for clients, Sarah can be found hiking trails with her Great Dane, Riggs (named after Friday Night Lights star Tim Riggins), or enjoying Austin’s live country music scene.
A brand halo is the goodwill extended by the public to organizations who take steps to develop a positive reputation. Brand halos serve as virtual shields to protect a brand in the event of a crisis according to Coombs & Holladay in their 2006 article, “Unpacking the halo effect: Reputation and crisis management.