Recruit TXST Students as Narrators
Video projects of this larger scale typically take at least two months to execute. With a short deadline, the Hahn Public team recommended a smart approach: Recruit two Texas State University students to narrate the video for relatability and authenticity. The team filmed the students on various notable steps and landmarks around the Texas State San Marcos campus, including on-camera footage and b-roll shots.
This strategy proved successful as the two narrators and varying on-screen visuals not only helped cut down the original video length but also kept the video engaging and upbeat.
Hahn Public’s team delivered on the “barrage of achievements,” and the video performed successfully at the annual convocation, earning praise from Texas State University President Trauth.
The video is now housed on Texas State’s website: txstate.edu/convocation2020