The social media challenges facing most government agencies are rather unique.
In the past year, you may have noticed that a handful of social networks recently started rolling out a “stories” function, similar to the one Snapchat originally brought to popularity. Facebook, the king of social media, recently entered the space and is performing surprisingly poorly. Facebook’s sloppy roll-out of the story functionality likely won’t take … Read More
TL;DR Version Gamification – the application of game design elements and game principles in non-game contexts – isn’t a new idea. However, thanks to Yu-kai Chou and his ten years of research on the subject matter, marketers have a solid gamification framework called “Octalysis” to work from. While most systems are focused on “function-focused design,” … Read More
Facebook recently announced a significant change to its News Feed algorithm that prioritizes content from friends and family over that of brands and publishers. The update comes on the heels of a greater effort to keep its 1.71 billion users more engaged. Any seasoned digital marketer will tell you that the shift is nothing entirely … Read More
By now, you have probably heard about the tragic shooting at a gay nightclub in Orlando over the weekend that claimed the lives of 49 individuals and wounded 53 more. The shooting was the deadliest mass shooting in U.S. history. If you live in Texas, you may have also heard about the stir Lt. Governor … Read More