Create a Vision for Mueller’s Redevelopment
A project the size of Mueller requires marrying the long-term vision with short-term milestones. Our team took this long/short viewpoint and built a stakeholder engagement model capable of sharing the vision for Mueller’s redevelopment with the public. At the same time, nearby residents were concerned about what the transformation might mean for their neighborhoods. Through community outreach and a public awareness campaign, Hahn Public was successful in transitioning the public’s concerns into excitement for the development.
Extensive Scope of Work
For 16 years, Hahn Public’s scope of work included media relations, special event planning — a street naming contest to honor diverse Austin icons was one of our favorites — community outreach, public affairs assistance, social media marketing, visual design, video production and monitoring/reporting.
Creating a Unified Brand Concept
Our creative team created a unified brand concept for Mueller’s Town Center to make it a destination for shopping, dining, playing and living. These efforts combined to create a sense of excitement, positive perceptions, support and momentum for Mueller.
You Should Love Where You Live AND Work
Through these efforts and an unwavering eye on the long-term vision of the transformation underway, the Hahn Public team racked up impressive outreach success.
We facilitated more than 150 public meetings or outreach opportunities ranging from town halls to online surveys; and generated more than 300 features and 2,500 mentions about Mueller in earned media ranging from neighborhood newsletters to every major local media outlet to the New York Times and New Urban News. Today, Mueller is regarded in urban renewal circles as a national model for not only the outcomes, but the process for achieving those outcomes.